The Yamake Art Project has officially kicked-off with the launch of its website http://www.yamakeartproject.com. Some 50 designers and artists from various corners of the world have customized Yamake designer toys to be shown online and in a London, UK art exhibition "House of Yamake" later this month. The website acts as a hub for these designers and artists to share their Yamake designs and interact with fans, and also gives the opportunity for everyone to customize their own Yamake using flash tool and downloading their own creation for their own use, for example as their personal N-Gage Arena avatar. Yamake for N-Gage is all about 'Play, Make, Share' - it's easy and fun to play, make and share content from pictures, video clips, and sound files on the mobile device - and this philosophy is reflected throughout the project.

The customized toys will be on display on November 20-23 at an art exhibition in London, UK entitled "House of Yamake". Proceeds of the sales will go to the designers and artists to support future creative works.

Art Exhibition titled "House of Yamake"
November 20-23, Apart Gallery
133-137 Westbourne Grove, London, UK W11 2RS